Joe McEwan, Head of UK Brand, Innocent Smoothies
Joe began working for innocent in 2007. He has dedicated all of his time there to building a thriving two-way relationship with the brand’s community of drinkers. His leadership as Head of Digital & Communities, and now UK Head of Brand, has helped cement innocent’s reputation as a brand that truly understands how to best engage with its consumers. He is one of the 50 most influential people in social media, according to Drum Magazine (and his mum).