Accelerating Boutique Fitness

08 / 03 / 18


Headline Partner

Thought leadership event connecting forward-thinking brands, startups, influencers and investors in boutique fitness.

“Stay in the know and abreast of evolving trends.”


Forward thinking

Brands & Startups

Influencers & Investors



Welcome Note
Steven Ward – CEO ukactive

Global Trends
Emma Barry
Observer & Catalyst
Speaker, Writer, Mentor

Breakout Session
Locations; Spaces in the right places

Breakout Session
Data; Elevate your service through numbers and insight

Breakout Session: Immersive zone

Lunch & Networking

Building your brand
Lauren Armes
Founder, Welltodo

Breakout Session
Partnerships; Working together to enhance your brand and benefit your consumer

Clinic session: the opportunity to have 1:2:1 tailored advice with specialists in the field

Breakout Session: Immersive Zone

Networking drinks & refreshments

Daniel Macaulay
Brandwave Marketing

Closing Note
Steven Ward
CEO, ukactive

Networking drinks and private clinic sessions on boutique operations


Caoimhe Bamber

Founder, Digme

Caoimhe Bamber was a City lawyer before quitting the corporate life in 2015 while on maternity leave with her eldest son, Alex. Passionate about all things fitness and inspired by the booming boutique market in the States, where she had spent a lot of time, Caoimhe had a ``lightbulb moment`` on a rainy day on holiday in France. She wrote a business plan, and 18 months later in Digme Fitness opened its first studio in Richmond-upon-Thames. A year after that, the portfolio had grown to four studios and the brand was rapidly earning a reputation as one of the best indoor cycling and HIIT operators in the UK. A fifth studio is set to open in London's West End in spring 2018. Caoimhe is a high achiever outside the workplace, too, completing an Ironman triathlon and numerous ultra-marathons and marathons.

Emma Barry

Speaker - Writer - Mentor, Observer & Catalyst

Emma Barry is an observer and catalyst. A founding member of group fitness juggernaut Les Mills International and previous Director of Group Fitness Programming for luxury-lifestyle brand Equinox, Emma has inhaled senior roles in group fitness programming, product development, global training, and people & culture. A prolific writer and sought after speaker and mentor, Emma is fluent in what happens NEXT in fitness and personal betterment. Armed with 25 years of stories you'd rather forget, Emma is a regular contributor to the International business forums, trend panels and women's events. Emma lives in Southern California with her husband Lee and their three life-long projects; Jas, Zoe, and Max. Emma delights in lighting fires under people and projects to catapult them towards their potential as you will experience in person. Strengths: Activator, Individualization, Command, Strategic, Self Assurance. Loves a good mojito.

Shane Collins

Co-Founder, Kobox

Shane Collins is one of three co-founders of revolutionary London-based boutique boxing gym – Kobox. With a background in training Olympic-level boxers, Shane has helped to create an addictive and sweat-slicked workout which combines heart-pounding training with an infectious, high-energy atmosphere. Kobox was created out of a determination to bring something different to the table by bringing boxing out of the old-school boxing gyms and into an environment that makes boxing more accessible to everybody. Shane has driven the renown of Kobox through establishing partnerships with influential brands such as Nike, and has cultivated a star-studded fan base as a result.

Michael Wolman

Founder, Run Junkie

Michael has spent the last five years heading up analytics and insights for a high growth company in online gaming, blending an understanding of data and psychology to truly understand a consumer.

He is also one of the co-founders of Run Junkie, an indoor running studio that takes the simplicity and effectiveness of running outside and made it into a fun, invigorating and inspiring workout. This is partnered with a machine learning platform that is built from the ground up to provide the best possible studio experience to every single customer.

After a sold out three week pop-up in January at lululemon Marylebone, Run Junkie is due to launch a full studio before the end of the year. Run Junkie is the brainchild of Michael and long-time friend Rebecca, born out of a shared love of running and the desire to create the first running club where no one is left behind.

Dave Wright

CEO, MyZone

Dave Wright is a serial entrepreneur. He is the Creator and CEO of MYZONE® - a Physical Activity Heart Rate Monitor and system used in over 5,000 facilities in 64 different countries designed to monitor, motivate, evidence and increase exercise adherence. He is also the CEO & owner of Creative Fitness Marketing (CFM), a global fitness marketing company that has served the fitness community since 1990. A health club operator with multiple health clubs across two continents, Dave is also a former board director of the UK’s Fitness Industry Association (UK Active), and a current Board member of The National Coalition for Promoting Physical Activity in the United States. With offices in Nottingham, Chicago and Melbourne, Dave has the advantage of being at the coal face of the latest global industry trends.

Lauren Armes

Founder, Welltodo Global

Lauren Armes is a business coach, speaker, writer and entrepreneur. She founded Welltodo, a global industry network for the wellness industry, in 2014. Welltodo is now respected as a definitive voice for the business of wellness, spotlighting innovation and trends, case studies and insights. As a company, Welltodo helps people to build incredible businesses and careers in the wellness industry – through its events, recruitment and coaching services, and more. As well as coaching some of the industry's most respected entrepreneurs and influencers, Lauren has also been featured in The Times, Evening Standard, Glamour, Red, Cosmopolitan, Raconteur – and regularly contributes to Women's Health on entrepreneurship and success mindset.

Justin Rogers

Creative Director, Ten Health and Fitness

Justin is responsible for Brand, Marketing and property at Ten.

He’s responsible for finding new sites, ensuring they’re suitable for Ten’s needs and making best use of the available space. He works with designers and contractors to deliver the best possible design and fitout for the company’s brand, needs and budget.

He doesn’t teach Pilates. Ever. (A very good thing for all concerned.)

Hilary Rowland (nee Gilbert)

Boom Cycle's co-founder

Born in Kentucky, Hilary moved to New York City in 2002 to pursue her modelling career and to date has championed campaigns for various brands including; Valentino, Stella McCartney, Benefit Cosmetics and Estée Lauder. She lived a fast paced lifestyle that demanded she was in tip top shape to keep up with the competitive industry - it was lucky Hilary had a love for fitness from day one.
In 2009 Hilary moved to London full time to be
with her now business partner and husband Robert. A firm believer in having multiple passions, Hilary remained a model but knew there was something else on the horizon. Keeping fit was one of her passions and she found that London lacked boutique fitness concepts that were proven to be dominating the market overseas. It was from this moment Hilary found her next calling - this is where Boom Cycle was born. In 2011 raising funds through investment and personal capital, Hilary and Robert opened their first Boom Cycle studio in Shoreditch, deemed the first ever boutique spin studio in the UK. Since then the power couple have opened a further studios in Holborn, Hammersmith, Battersea and Monument.
Alongside being the face and co-founder of Boom Cycle Hilary still models and also instructs across all of Boom Cycle’s sites. She enjoys a life in balance lifestyle and is focussed on building her Booming empire, personal ambitions and keeping fit, healthy and up to date with the latest fitness trends London has to offer.

Eleanor Carter-Silk

Brand Marketing Manager, Reebok

Eleanor first joined Reebok in 2012 as a brand ambassador in the growing sport of CrossFit®. Whilst competing at the highest level in Europe in CrossFit she also held a position as a marine scientist researcher, eventually leaving that role to be involved with the Reebok brand full time. Eleanor now manages Reebok’s relationships with key partnerships throughout the UK and Ireland. Management of events, athlete and gym contracts and the relationship of Reebok’s partners; in CrossFit®, and running – Midnight Runners, SheRunsIt and Ragnar Relay. Eleanor lives the brand and the partnerships she works with, still competing in the Reebok CrossFit Games Open each year as well as participating in Spartan Races and marathons alike. She believes that good sports marketing is based on creating great relationships with brand partners and living that partnership in, and outside of the workplace.

Robert Rowland

Co-Founder & Chief Boom Officer

Following a degree in gene cloning, Robert entered the world of business, heading up business development for a global drinks and events consultancy company for four years before leaving to pursue his own ventures. It was at this point that he teamed up with his wife and business partner Hilary Rowland to launch Boom Cycle in 2010. The vision was simple, to make fitness fun. Boom Cycle was created to provide a space for people to escape to, where everything else is left at the door and in the studio it’s just you, the music and your fellow riders.
The first location was opened in Shoredtich in 2011 as the first indoor cycling focussed boutique fitness studio in the UK. Since the second location opened in Holborn in 2014 the company has grown almost 300%, been voted one of the UK’s coolest brands by CoolBrandsTM and Robert & Hilary both sit on the board of the UK Fitness trade body UK Active advising them on the needs of the UK’s boutique studios.
Boom Cycle have embarked on an ambitious expansion into two new locations, a prime spot in Hammersmith and a flagship site at the new Battersea Power Station development. With 2017 seeing 2 launches in Hammersmith and Battersea and 2018 opening up in Monument the expansion has cemented Boom Cycle as the largest operator in the UK.

Henk Jan Thoes


Henkjan Thoes, a Netherlands native, is Product Manager at Technogym headquarters and responsible for the development of new products and training concepts within Technogym’s Functional portfolio. He co-developed Kinesis, the OMNIA Functional training solution, and the most recent Technogym Functional Training product: SKILLMILL. His Physiotherapy background, specialising in sports rehabilitation, provided him with a very pragmatic approach to the development of new functional training tools and methods. His work with renowned facilities, athletes and coaches all over the world has provided him with a deep knowledge of the global exercise industry including commercial fitness, personal training and sports performance.

Olivia Brafman

Manager, Ministry Does Fitness

Following a First Class degree from the University of Manchester, Olivia has showcased her exceptional business skills within the realms of marketing, events, philanthropy and business development. Olivia utilised learnings from her previous professional positions to conceptualise, create and implement the renowned nightclub, Ministry of Sound's, most recent venture - Ministry Does Fitness.

Ministry Does Fitness is an unconventional studio which celebrates immersive high intensity circuit training, BUT, staying true to Ministry's brand, the workouts are a real hedonistic experience, with workouts tailored to specific playlists and performed under club lights, disco balls and using a huge state of the art sound system. Having been the driving force behind the concept of Ministry Does Fitness since day 1, Olivia is now overseeing the full business including the strategic direction of the brand. With Ministry Does Fitness progressing into its 2nd second year, Olivia is looking to take all learnings from 2017 to expand the business in a variety of different areas.

Daniel Macaulay

CEO/ Founder, Brandwave Marketing

Daniel is the Founder/ CEO of Brandwave Marketing. Brandwave is one of the world's leading sports marketing consultancies and the chosen agency of many of the Fitness industry’s leading brands including; Les Mills, Life Fitness, Reebok, Adidas, Compex and Precor. With a lifetime spent teaching and competing in sports himself, Daniel is passionate supporter and regular speaker within the Global sports industry. Growing up in Ireland, Daniel competed a Degree in Marketing and a Masters in Business Studies. Following his formal education, Daniel worked as European Marketing Director for the iconic surf brand, O’Neill. Daniel founded Brandwave eleven years ago and now spends his time between their UK and German offices working with key clients on their B2B and B2C marketing strategies. As part of the Sports & Outdoor Think Tank, Daniel is a respected thought leader within the wider sports industry.

Luke Armstrong

Global Franchise Sales, F45

Jean-Claude Vacassin

Founding Director of W10 & The IFBA

Jean-Claude is the founding director of W10, one of the leading training gyms in the UK, where he and his team deliver more than 55,000 personal training sessions each year. He is also the founding director of the IFBA, where he provides support and coaching to a network of nearly 100 independent operators across the UK and Ireland. Now with over fifteen years in the industry, with ten as an independent operator, Jean-Claude has been at the forefront of recent independent sector trends and industry developments.

Lucy Fry

Founder, Lucy Fry Journalism & Copywriting

Lucy Fry is a journalist, author and copywriter. She is a former fitness columnist for Sunday Telegraph and has written health, fitness and lifestyle content for broadsheets, tabloids, magazines and websites as well as working with brands on marketing, copywriting and content. ( Lucy is also a qualified and experienced Personal Trainer, so has some experience of the fitness industry from the other side! She can answer questions on how to think about approaching editors and journalists; building a press strategy and considering how to utilise good content (and where to source it) in order to better develop your boutique fitness business.

Olga Allon

Director, Hot Yoga Society

Olga is the Director of the Hot Yoga Society, originally Hot Bikram Yoga and Cyclebeat, a boutique spin studio in the City. Originally an architect, Olga combined her love of design and love of yoga and fitness to open a number of successful boutique fitness studios since 2005 when her first studio opened.

Steven Ward

CEO, ukactive

William Heath


William Heath began his career as a strategist at one of the world’s leading branding agencies, Wolff Olins, an Omnicom company. Since 2010, he began actively investing in, advising & incubating startups with a focus on fitness & wellness. He is one of the founders of Mile High Run Club, a running studio in New York, where he oversees all capital
raising and brand partnerships. William currently works as Director of Business Development at Dibs Technology, a pricing platform for boutique fitness studios focused on maximizing revenues through the power of data.

Lewis Parkinson

Founder, Fuel Works

Fuel Works is a multi-service agency focusing on those that want to change the status quo and those that like to do things differently. It is the agency that cares less about winning awards and big budget clients, and more about creating a legacy through well thought, executed good work.


Headline Partner

Exhibiting Partner

Exhibiting Partner

Media Partner


Headline Partner

Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and services in the Wellness and Fitness industry. Technogym provides a complete range of cardio, strength and functional equipment alongside a digital cloud-based platform allowing consumers to connect with their personal Wellness experience anywhere, both on the equipment and via mobile when outdoors. With a dedicated Research & Development Centre at Technogym Headquarters in Cesena, Italy, Technogym prides itself on being an innovating force within the industry and releasing state of the art products and formats ideal for the boutique sector, sector, such as SKILLMILL, SKILLROW and most recently SKILLRUN – the performance treadmill with extensive programmes and content perfect for the boutique sector.

miha bodytec

Exhibitor Partner

miha bodytec drives international expansion plans with major ukactive partnership. ukactive has announced a three-year strategic partnership with Electric Muscle Stimulation (EMS) equipment specialist miha bodytec, as the German brand targets international expansion through entry to the UK market.


Exhibitor Partner

MINDBODY emerged from the simple idea that small business owners deserve the time to focus on what matters most: their customers. Our software has transformed that vision into the world's leading wellness services marketplace, linking hundreds of thousands of passionate health, wellness and beauty professionals to the millions of clients they serve.


Media Partner

Welltodo is an essential resource for global wellness news, industry insights and trends, networking events and careers.

Exhibiting Partner

Exhibiting Partner

Nutrition Partner

Nutrition Partner


Exhibiting Partner

Myzone is the wearable and digital technology solution designed for the fitness industry and has proven to improve return on investment by improving retention.

The fully integrated solution offers user data, real-time analytics and evidence of members progression and the module is one of the most accurate on the market with the accuracy of an EKG (99.4%).

Myzone amplifies the group exercise experience; including HIIT, Boutique and personal training business models. Users are motivated to sustain physical activity through a fun, engaging, and inclusive platform.


Exhibiting Partner


Nutrition Partner


Nutrition Partner

Nutrition Partner

Nutrition Partner

Uniform Partner

ugly Drinks

Nutrition Partner

Joe & Seph's

Nutrition Partner


Uniform Partner

For further information on all partnership opportunities please get in touch –



Thursday 8th March 2018


Studio Space, London, E1W 2BB

*Please note there is no cloakroom at the venue and any items left unattended is at the owner’s risk

The entrance to Studio Spaces can be found on Pennington Street, E1, just off the A1203

By Car

Pay & Display parking is available on Pennington Street, outside of the venue.

*ukactive cannot guarantee a space will be available


By Train

Shadwell (Overground): 7 minute walk

Shadwell (DLR): 8 minute walk

Wapping (Overground): 9 minute walk

Tower Gateway (DLR): 13 minute walk

Tower Hill (District and Circle lines): 14 minute walk


By Bus

The following buses stop at Tobacco Dock Bus stations:





There are a number of hotels available within a 20-minute walk from the venue ranging in budget.

Is a ticket required?

Yes – you can purchase your tickets here

Where can I find information on the agenda?

Information on the day can be found here


If the above does not answer your question please feel free to get in touch with the team:

Accelerating Boutique Fitness